/ UX redesign / Mobile phase - A page that tells you everything about the Mom and baby’s health, and the phases of their bodies’ development. The old website was created in 2013 and many new features have been added since, thus the website was struggling with several problems: obsolete technical background, visuals and user experience; illogical and very broad structure; unnecessary items and a poorly built content strategy. Our goal was to simplify the structure and ease access to key features, organize the content more effectively, build an intuitive and consistent experience, and to push content where it is useful and anticipated.

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